This role is part of our investment in making lifecycle marketing a core growth lever at IONITY. You will take end-to-end ownership of our CRM ecosystem built around Braze, building on a solid foundation while evolving segmentation, automation logic, measurement, and governance to scale sustainably across markets.
You are a hands-on impact driver who can operate in Braze day to day and zoom out to shape lifecycle strategy. You enjoy combining creative messaging with technical precision, and you know how to turn data into action through structured experimentation.
You will join our Marketing & Communications team and report to the Team Lead Marketing Activation. You’ll be working in tandem with a rockstar junior talent for customer lifecycle & CRM management to bring peak electric torque on the street.
This is a rare opportunity to own lifecycle marketing at scale in a fast-growing EV ecosystem, with the freedom to build, test, and shape how we engage customers across Europe.
Key Responsibilities
- Own Braze end to end, including campaign build, journey architecture, triggers, segmentation, template structure, QA, and continuous optimisation across markets.
- Lead lifecycle strategy and execution across email, in-app content cards/messaging, and push, from onboarding to upsell, win-back, churn prevention, and renewal.
- Define segmentation and lifecycle frameworks, building behavioural cohorts, lifecycle stages, and commercial segments that scale across markets and use cases.
- Own performance tracking and lifecycle analytics, defining KPIs, building reporting routines, and connecting CRM outcomes to retention, conversion, and revenue impact.
- Drive experimentation and optimisation, running structured testing (A/B tests, holdouts, timing/frequency optimisation) to continuously improve lifecycle performance.
- Partner with Product and IT to strengthen CRM foundations, including taxonomy, event tracking, naming conventions, governance, and roadmap priorities.
- Connect CRM and website experiences, collaborating with Webflow and agency partners to align journeys, landing pages, and future web personalisation opportunities.